About Brand

Who we are, what we do, and why we’re passionate about raw pet food.
We’d prefer to simply talk about the joy that healthy dogs and cats bring to our lives. But, since you’re here, you might be looking for some details about Vital Essentials^®.
Well, we’re a pioneer in the raw pet food industry. Our family-owned company, located in Green Bay, Wisconsin, produces high-quality raw frozen and freeze-dried pet food, snacks, and treats.
Vital Essentials uses only USDA inspected animal protein proudly made and packaged in the heartland of the U.S.A.

Our Mission
We believe that every dog and cat in the world; regardless of financial means, urban or rural, deserves the opportunity to have access to the finest food available. We also believe that, other than natural prey, we provide the most healthy, delicious, innovative, and biologically appropriate commercially available pet food in the world. Therefore, we will leverage our God-given talents, passion, and resources to do whatever is necessary to ensure that every dog parent or cat parent who wants us or needs us will have a convenient and effective mechanism to access and procure our “World Class” pet food and treats, in the United States and around the world.

Great tastes that feel great to give.
“Who’s a good puppy? Who wants a treat?” OK, the dog voice you use may not be as sappy as ours, but we bet you love rewarding your pooch. Here’s something to get excited about: healthy Vital Essentials^® freeze-dried treats and snacks in convenient packaging.
Choose the protein your dog likes best. Our products are purely raw, with no “junk” ingredients.
Vital Essentials Freeze-Dried Treats, made with only fresh, whole, single-sourced USDA animal protein, are loaded with essential nutrition that dogs instinctively crave. Not to brag, but our freeze-dried Minnow treats for dogs won a 2016 Family Choice Award.
Vital Essentials Freeze-Dried Snacks give your dog an added boost of vitamins, protein, and stimulation, while helping keep teeth strong and healthy.

Description

Where’s the beef? Right here, folks. Freeze-Dried Beef Nibs are a great source of protein and essential amino acids. Made with only fresh beef, you’re not going to find fillers or “junk” ingredients that take away from the nutritional value you want your dog to get. No added hormones or antibiotics, no fillers, flavorings or rendered by-products.

 

Product Description:
Limited ingredient treat. The perfect treat for training or just being a good dog! Prepared from pure, raw, beef. Freeze-Dried using a slow 48-hour process that locks in the vital nutrients without cooking the food.
100% USA sourced, made and packaged. Freeze-dried, not cooked, ensuring a fresh, safe, raw pet treat that is light-weight and delicious for your four legged family member.
Give your pet the best, promoting their health and vitality; the protein found in Beef Nibs builds strong muscles and may reduce the risk of injury.
Certified Gluten Free®

Nutritional Info

Ingredients:
Beef, beef lung, beef liver, beef stomach, beef heart, beef fat, beef kidney, beef blood, herring oil, mixed tocopherols

Guaranteed Analysis

Crude Protein (min.) – 45%
Crude Fat (min.) – 9%
Crude Fiber (max) – 3%
Moisture (max) – 8%
Calorie Content: 4,500 kcal/kg or 128 kcal/oz